Forge is Frost Legacy’s professional bull rider development program. This isn’t another self-paced course — it’s a structured, ongoing coaching relationship for serious riders who are ready to show up every week and do the work.
Built around consistency, accountability, and direct feedback from world champions, Forge is where the next generation of professional bull riders is being built.
Forge is about consistency — showing up each week with a willingness to do whatever it takes to improve. It’s the work behind the championship, not the highlight reel.
Forge isn’t run by hired instructors. The same coaches who built championship careers in the PRCA and PBR are the ones reviewing your work, week after week.
5x NFR Qualifier. PBR Finals. Head Coach.
2024 PRCA World Champion. Active competitor and coach.
The collective coaching system that built the Frost brothers’ careers.
Forge builds the consistency that turns hopeful riders into riders who keep climbing year after year. This is about building a career, not chasing a moment.
Show up every week. Do the boring basics. Get past your own resistance. That’s how mental toughness is actually built — not preached, not faked, but earned through the work.
Joe, Josh, and the Frost Legacy coaching team review your work and tell you exactly what needs to change before your next ride. No guessing. No generic advice.
A weekly rhythm of training, submission, and feedback means your improvement doesn’t depend on motivation. It’s built into the structure of your week, every week.
Bull riding rewards consistency. Forge is where the consistent work gets done. If you’re 14 or older, serious about your career, and ready to show up every week — apply below.
Application only. We review every application personally to make sure Forge is the right fit for you.